One of the hardest things for a new small business to do is get their name out there and start converting visits to their website into customers. Not only is Google the most popular search engine on Earth but it has been helping small businesses compete with larger corporations for years by allowing them to optimize their website for top billing on their search feature. Many small business owners are unaware of all of the tools that Google offers and once they are aware of them they become a bit overwhelmed. Here are a few of the many tools that you can use around your office space rental in order to help your Google exposure.
AdWords
One of the most popular advertising tools that Google offers is AdWords, which is where business owners can pay to put their advertisement at the top and side of related business pages. The system uses keywords to put the appropriate ads on the page and usually you will have to bid on more popular keywords in order to get the maximum effect. You can use the Pay Per Click feature in order to gurantee yourself a certain number of conversions each month, but be aware that visits to your site will not convert over to leads unless you have a functional website.
Google Offers
Another effective marketing tool that you can use through Google is Google Offers, which is a Groupon type set up that allows you to offer special deals to locals in your area. This will give you the opportunity to get more exposure in your local area and attract more customers, which is what the ultimate goal of any advertising that you do should be. The Google Offers is only available in certain cities right now, but they plan to expand very soon.
At Brandywine Executive Center, we can offer you the office space rental that you want at the price you can afford. We have many amenities that can help you get your business off to a running start.
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